NOV 10 · LIVE · 2 HOURS · REPLAY INCLUDED

The AI Product Build Lab

Build with Claude. Sell on wAIv.

AI isn't coming for your expertise. It's the best delivery vehicle your expertise has ever had. In two hours, we'll bake your methodology into an AI product your clients log into and use, built with the Claude you already have, protected on the platform we built.

In two hours, turn your method into a product.

Save my seat — $97

How the build works →

For coaches, consultants and course creators who've already built AI tools and hit the wall on selling them · Bringing Custom GPTs? Even better. We'll transfer them live · Two tools, upfront: your Claude + a 14-day wAIv trial, included

Next build lab November 10 ✦ 11 a.m. - 1 p.m. mdt ✦ Custom GPTs retire December 11 ✦ Next build lab November 10 ✦ 11 a.m. - 1 p.m. mdt ✦ Custom GPTs retire December 11 ✦

2 hrs

live building session

1 product

published and protected before you log off

0 code

your Claude does the heavy lifting

The shift you've noticed

You're actually ahead of the game RN.

While most people were having their minds blown at how fast AI could draft a document, you thought: what if it could follow my template exactly? And it did.

So you started building. Skills, projects, custom GPTs, whole workflows that run on your methodology. The building was never the problem. It's what happens the moment you try to turn what you've built into a product.

AI can't do what you want it to do... yet.

×A platform decision you didn’t get a vote on. Custom GPTs retire December 11, and whatever you built your delivery around goes with them.

×A skill file anyone can open, read and share. Every instruction, every trigger, every line of your thinking, visible.

×No gate. You can't control who gets in, and anyone with the file has everything your paying clients have.

×No off switch. When a client cancels or a program wraps, their access should end too. It doesn't.

×Clients who need their own ChatGPT or Claude account before they can even use what they paid you for.

×A PDF of links and passwords standing in for a product experience.

×No subscription layer, so the smartest thing you’ve ever built adds zero recurring revenue.

You're ahead of the tech. Consumer AI tools were built for chatting, and selling your expertise needs different infrastructure.

"The biggest thing for me was protecting our assets. Protecting what I have created. Being able to own the things we created aligned with my business values, and that's really what led me to wAIv."
Holly HaynesAnti-Social School

Claude is where you build. wAIv is where you protect it, gate it and sell it.

Two tools, one product, zero surprises.

Expert-backed AI

Digital courses are so 2020. Now you can build AI tools that skip straight to application.

Generic AI made information free. That part already happened, and it's why the old playbook feels tired. What it can't do is judgment. It doesn't know which of your client's answers is the one that matters, or what you'd push back on, or the shortcut you've earned from doing this a thousand times.

That's your opportunity. The experts who stand out in this next era are the ones baking their methodology into AI tools and securely selling them, so their thinking works for clients at 11 p.m. on a Tuesday without giving that thinking away.

That's what we're calling expert-backed AI. And if you're reading this, you're getting in the game early.

Why this only takes two hours

We're not starting from scratch (I'd never do that to you)

Your Claude has been sitting in your business for months. It knows your frameworks, your client patterns, the questions you answer on repeat. That's product research you already did.

The new wAIv connector links your Claude directly to your wAIv creator account. So instead of rebuilding your expertise from a blank platform, you transfer it. Claude maps what to build, then ports it straight into wAIv where it becomes gated, subscribable and yours.

It's a proper MCP connector, so if you've linked Claude to anything before, you know the drill: Settings, Connectors, done. What lands on the other side is a bot squad: a team of AI assistants, each trained on one piece of your method.

Your Claude

Your expertise, mapped into a build-ready blueprint

↓ ↓ ↓

The wAIv connector

Your bot squad on wAIv

Protected, gated, published and ready to sell

Custom GPTs retire December 11

Bring the GPTs you already built. We’ll transfer them live.

OpenAI is retiring custom GPTs on December 11. If you built one that actually moved the needle in your business, you have about a month to find it a new home.

Here’s the part that catches people: OpenAI’s own “migrate to plugin” button lands your GPT in a private plugin. Your sharing settings don’t come with it and the people using it don’t get access. Fine for a tool you run yourself. Useless for anything you sell.

And of course you started with a custom GPT. For two years it was the only thing available to an expert who wanted to hand a client something smart. You built in the right direction. The container was never built for selling.

November 10 is one month before the lights go out. Bring your folders.

01 · Export

Open each GPT, copy the instructions into a doc, download the knowledge files. One folder per bot. Ten minutes and your work is safe no matter what you decide to do with it.

02 · Map

Hand the folders to Claude and run the Playbook skill. It reads across all of them at once, flags where your framework contradicts itself, drops the dead CTAs pointing at offers you retired two years ago and splits the pile into bots with one clear job each.

03 · Publish

The connector ports the whole squad into wAIv. Gated, subscribable, under your brand, with an access switch you control.

At the last Lab I did this live with two of my own retiring GPTs, Valerie and Sarah. They came out the other side as a three-bot squad with sharper jobs than either one had on its own, and Claude caught the broken sales pitch I’d buried in Valerie’s instructions back when I was still KS&Co. Two GPTs in, one protected squad out.

We're making "bot squad" a thing

What the heck is a bot squad?

Fair. It's a term we made up because nothing else described it. One bot is an assistant. A squad is a team, and they talk to each other.

Meanwhile, I'm over here like Gretchen Wieners advocating for "fetch."

Bot squads elevate your client experience. Instead of having to learn your frameworks, they skip to the application with your trained AI tools. Faster results, less friction and more strategy and nuance from you.

Three real squads

Check out what our wAIv creators have built

Meet three of our wAIv creators. Each with different expertise and programs. Each built bot squads to complement their programs.

Moxie

Dr. Michelle Mazur

Messaging strategist, PhD in communications

Michelle's clients have voice-of-customer research and no idea how to read it. That analysis is skilled work, and it used to be the part only she could do. Moxie analyzes the research and produces first-draft messaging using her framework, so her clients arrive at group calls with something on the page instead of a blank one.

Her client's experience: They do the complex analytical part with Moxie on their own time, then spend their session with Michelle refining instead of wondering where to start.

Winning: speeding up her clients' time to results by 50%. Six sprints down to three. Same outcome, half the calendar.

Pearl Pitch Desk

Nicole Pearl

Media and publicity strategist

Nicole's clients want media coverage but everything generic AI writes for them sounds like everyone else. Her squad starts with one bot that interviews the client and builds their media messaging guide. That guide becomes context for the whole squad, so every podcast pitch, media research pass and TV segment idea that follows comes out in that client's own voice.

Her client's experience: They pitch in their own voice to shows that make sense for their business. Nicole shows up for reviews and support.

Winning: landing national TV segments where the producer says "that's the best segment idea ever!"

The Microbots

Holly Marie Haynes

Business strategist, Anti-Social School™

Holly has 17 bots to support her clients through her business coaching program. They handle one narrow piece of her larger framework, and clients grab individual bots for individual tasks across visibility, coaching and business strategy.

Her client's experience: Homework gets done faster and they show up to calls prepared, so the calls go deeper instead of covering FAQs.

Winning: a new revenue stream. Clients keep paying past the end of her six-week program, because the value keeps delivering after the program ends.

Three experts, three completely different methods, one thing in common: their clients get their thinking on demand, without seeing behind the curtain.

How the session works

Your protected AI product is 3 steps away

STEP_01 · BEFORE THE SESSION

Run the Playbook skill

We built a Claude skill (obv) to make this process super simple. Run it in your own Claude ahead of time and it maps your expertise into a complete squad blueprint. Ten minutes, done from your couch. Got Custom GPTs? Export them first and feed them straight in.

STEP_02 · WE DO THIS TOGETHER

Connect Claude to wAIv

The magic is marrying your Claude account with wAIv. You get a 14-day creator trial of our software, we link your Claude to your wAIv account together, and you don't even have to learn a new tech!

STEP_03 · THE MAIN EVENT

Publish your product live

Claude builds from your blueprint, the connector ports it into wAIv, and we shape it together in real time. You leave with a working, IP-protected AI product, live on wAIv and ready for clients.

What you get

THINK: RINSE AND REPEAT

The live build session

Two hours live with both wAIv co-founders, who live in the AI space daily. The goal is a published product, with real-time feedback the whole way through and every question answered.

The AI Product Playbook skill

The Claude skill that maps your expertise into a build-ready squad blueprint, delivered the moment you register. It reads Custom GPT exports too, so your retiring bots come in as raw material. Yours to keep and rerun any time.

14-day creator trial

Full access to wAIv, the platform your product lives on. Start it the day before the Lab and you keep almost two full weeks after the session. Starting at $29/month after your trial, only if you decide to keep building.

Replay access

Can't make it live? Register anyway. The replay lands within 24 hours and never expires. Build alongside the recording at your own pace.

Who's running the room

we build ai tools for a living. now we'll help you build yours.

AI has been mainstream for about three years, which means anyone can call themselves an expert in it right now. Fair enough. But there's a difference between dabbling and going all in.

We started out solving one specific problem. It turned into an entire platform other people now build on top of. And AI has compressed time in a way nobody's really accounting for yet: in the year we've spent building wAIv, we've built and shipped more in generative AI than most people will touch in a decade. That's what this pace does to you when you're in it every day.

In the Lab, you get direct access to both of us.

Kelly Sinclair

Co-founder · The marketing side

I was you. Brand and marketing strategist, working with clients who kept getting stuck at implementation. They had the strategy. They just couldn't get it done. I saw the opportunity in turning strategy into action and thought: this is the unlock coaches and course creators need.

So I did what you probably did. Put my brand strategy process into a Custom GPT, sold it, and crossed my fingers only paying clients used it.

I've watched AI reshape how coaching, course and expertise businesses sell and deliver, and I'm not interested in waiting to see how it shakes out. I'm building the answer in real time, with creators, in public. We have to stay on top of this.

✓Co-founder of wAIv and nearly 20 years in brand and marketing strategy
✓Runs her company on 50+ custom AI skills: content, podcast production, client delivery, inbox
✓Turned her own signature course into a working bot squad
✓Host of Entrepreneur School in the AI Era

Andrew Bartle

Co-founder · The technical side

Andrew built wAIv. The platform, the infrastructure, the gating that keeps your IP yours, and the Claude connector that turns a two-month build into a two-hour one. Every access rule you set on your product exists because he wrote it.

It's software built for one job: letting experts sell what they know without giving it away.

✓Technical co-founder of wAIv, owns the platform and infrastructure
✓30+ years in software development
✓Built the wAIv Claude connector you'll set up live in the Lab
✓Answers the hard technical questions himself

The new revenue layer

We're not doing "lifetime access" anymore.

You walk in with a methodology and a Claude that already knows it. You walk out with a protected, published AI product your clients subscribe to. A better-supported experience for them, a brand-new layer of revenue for you.

Start building now →

Is this for you?

Calling all AI-powered experts.

Get in this room if…

✓You have a coaching, consulting or teaching methodology you've already built a career around
✓You've built something in Claude or ChatGPT that you use with clients, and you've had the thought "I can't sell this"
✓You have Custom GPTs retiring December 11 and they need somewhere you can actually sell from
✓You want clients to access your AI tools without needing their own AI subscription or a PDF full of passwords
✓You care about protecting your IP and want infrastructure to do it
✓You've caught yourself explaining the same framework the same way for the fifth time this month
✓You're ready to publish something in two hours, not just learn about the concept

Hold your horses if…

×You're brand new to AI and looking for an introduction to the technology
×You don't yet have a methodology, framework or body of expertise to build from
×You're looking to start an entirely new business from scratch using AI

Your investment

One registration. One published product.

The AI Product Build Lab

$97

One-time registration · wAIv trial included

2-hour live build session with both wAIv co-founders
The AI Product Playbook Claude skill
Live Custom GPT transfer, done before the December 11 retirement
14-day wAIv creator trial
Replay access, no expiry
A working AI product you published yourself

Save my seat — $97

Live on Google Meet · Replay sent within 24 hours · No refunds on digital purchases

Your 14-day wAIv creator trial is included. Pricing starts at $29/month after your trial, only if you keep your product live. No surprises.

Questions

Ask me the hard ones.

Will I really walk away with a working AI product?+

Yes. Your Claude arrives with your blueprint already mapped, the connector ports it into wAIv, and we spend the session shaping and publishing your product rather than starting from zero. You leave with a full bot squad (a team of AI assistants running your method), live, protected and ready for clients.

Hold on, what's wAIv? Is this secretly a software pitch?+

Fair question, and we'd rather answer it here than surprise you at the end. wAIv is the platform we built for selling AI products. It's where your product is hosted, gated and subscribed to, the way Kajabi hosts a course. The Lab is $97, full stop. Your registration includes a 14-day wAIv creator trial so you can publish and test your product. Pricing starts at $29/month after your trial, only if you keep it live, and if you don't continue, you still own your blueprint, the Playbook skill and everything you learned.

What do I need before the workshop?+

Three things. A Claude account (a paid plan, since the connector and skills need it). The AI Product Playbook skill, which we send you at registration — run it ahead of time so your blueprint is ready. And your wAIv creator trial. Your confirmation email walks you through all three, in order, with nothing left to guess.

My methodology is complicated and pretty intuitive. Can AI really capture that?+

Not all of it, and it shouldn't. The move isn't cloning you, it's picking the one part of your process that's repeatable, structured and currently eating your time. Michelle didn't build a bot that coaches. She built one that does the research analysis so she can coach. Holly builds small on purpose, one narrow piece per bot, which is exactly why hers stay sharp. We find your piece in the first twenty minutes, and the intuitive part stays yours.

What do people charge for these?+

It varies, and I'd be lying if I gave you one number. The three patterns I see: a standalone tool sold on its own, an upgrade tier on an existing program, and a retention layer that keeps clients subscribed after a program ends.

My Custom GPTs are being retired. Can I bring them to the Lab?+

That’s exactly what the Lab is for right now. Back them up before you come: open each GPT, copy the instructions into a doc, download the knowledge files, one folder per bot. Bring the folders and we convert them together. The skill reads across all of them at once, so two or three related GPTs usually come out as one squad with sharper roles than any of them had alone. And if you’ve been eyeing OpenAI’s migrate-to-plugin button, know that it lands private and your sharing settings don’t travel with it, so it won’t work for anything you sell.

I already have Custom GPTs. Is this still for me?+

Yes, and you're further ahead than you think. Everything you built and learned in those GPTs is exactly the expertise the Playbook skill mines for your blueprint. Your instructions become bot roles, your knowledge files come across as knowledge files, and the thinking you did to make them work in the first place is the thing being protected. The question was never whether what you built works. It's whether it's protected, connected and ready to sell.

What if I can't attend live?+

Register anyway. The replay is sent within 24 hours and never expires, so you can build right alongside the recording at your own pace. The live session is where we can answer questions.

What happens to my platform trial after two weeks?+

Nothing sneaky. At the end of your 14-day trial you can continue with a paid creator account, starting at $29/month, or not. Your call, made with a working product in front of you instead of a hypothetical.

Do my clients need their own wAIv account?+

Your clients don't pay for wAIv. They pay for your product, and their access is covered under your creator account. They set up a free subscriber account to reach your bot squad, and the process is branded so they know exactly where they're landing.

What's the refund policy?+

No refunds on this digital offer. A replay is included with every registration, so if you can't make it live you'll have full access to the recording within 24 hours.

My bot squad makes bank ✦ My bot squad makes bank ✦ My bot squad makes bank ✦ My bot squad makes bank ✦ My bot squad makes bank ✦

Two hours · One product · Yours to sell

The way you support your clients is changing.

Your clients ask AI before they ask you now. They want answers in seconds, results in weeks instead of months, support that shows up at 11 p.m. on a Tuesday. That's not going backwards.

We're betting our whole company on what happens next: that expertise-based creators can train AI on their own methodology, and that when they do, their clients get better results faster. Less friction. Less time spent learning the framework, more time spent applying it. And the expert still gets paid for the thinking.

If you've read this far down the page, you're probably making that bet too.

Your client sits down at 11 p.m., works through your framework with a bot that asks exactly what you'd ask, and shows up to your next call with the work done and better questions ready. You didn't answer a single message. They're still paying you next month. And every word of how you do it is still yours.

Let's build your product — $97

What's possible

"My clients are getting through the homework faster because they can brainstorm and get examples quicker, and they're coming to the calls more prepared. Instead of spending our time figuring out what to say, we're reviewing options.

So the questions coming back to me are not I don't know where to start. We can go deeper. I've seen people work so much more in depth and more focused than they did when we were working through it as a one-off."
Holly HaynesAnti-Social School